Thursday, February 21, 2019
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Writing a Subject Line for Emails

Written by: Sulay Shah
Edited by: Cheryl Chen


Emails have risen significantly in importance through the technological age. It is now one of the main methods for communicating between businesses and their existing and potential customers. Despite other digital solutions becoming available, emails have remained as a crucial method of mass communication for most businesses. Regardless of the immense popularity of emailing, many users overlook the importance of the email subject line. The popular saying goes, “don’t judge a book by it’s cover” however, the reality is, many users do. Because of the importance of the subject line, email subject lines must be direct and engaging. If you fail to create an effective subject line, it is highly likely that your messages will be overlooked and even deleted immediately, eradicating all the effort you have put in.

To avoid this cruel reality, here are a few tips for writing the perfect subject lines for your emails.


Get to the Point
Try to make subject headers direct and condensed. This allows readers to quickly understand exactly what content is provided in the email. Many customers are busy, working long hours themselves, therefore, they may only have a few moments during their day to check their emails. Since most individuals usually scan their emails quickly, subject header must be short and quick to the point to ensure that the readers’ are intrigued.

Make it Personal
A marketing campaign should always feel personalized. Since emails are specially targeted at specific customers, it is important to create these emails according to the recipients’ preferences. Include their name or a topic relevant to them, such as their home city, in the subject of emails to show the recipient that the message is sincere. This will suggest that you genuinely wish to work with them and allow the relationship to grow.

Make Emails Professional
Maintaining a professional image and establishing credibility are both very important qualities for businesses of any size to maintain. The risk of using a personal email address to communicate for business may come across as unprofessional. Using casual forms of writing in both the subject line and the body of the email can also be assumed as unprofessional. Readers may get the impression that you do not care about your brand image, which sets a poor reputation for the company. Establishing a personalized business email address is simple and can be done with minimal investment using a domain name registrar. These companies help businesses established a professional domain that accurately depicts the company title.

Keep it Short
Do not include the entire email in the subject line. It is very rare for someone to see a subject line and immediately decide to buy something. The aim of a subject line is to get the reader to open the email by catching their immediate attention. It is through the body of the email that the sales pitch is made. If you throw too many words like ‘sale’ or ‘free’ into subject line, readers will feel that they are being pressured into something. In worst case scenarios, email filters may think these emails are spam, thus moving your emails into junk inboxes.

Do Not Use Dates
It is important to avoid using dates in the email. If you send a message containing the word ‘Monday’ and it is not read until later that week, it gives off the impression of being dated and irrelevant. Readers may think the relevance of the email has passed therefore avoiding the email altogether.importance.

Avoid Using Needless Adjectives
It is not for you to decide if your product is “perfect”. Users may disagree with the way you present and describe the product and feel that businesses are marketing their products incorrectly. Similarly, using ambiguous words, such as “good”, does not deliver anything to the reader except more characters to read.

Never Use Technical Terms
Just because you understand scientific details about your products does not mean the reader does. Do not be tempted to throw acronyms and jargon into a subject just to make it snappier, as a lack of understanding could lead to an increase in clicking the delete button.


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